Content Marketing Manager

Job Description / Responsibilities

• Develop and execute a content strategy that aligns with the company’s overall goals and objectives
• Create and manage the development of all content, including high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports, and web copies
• Manage the content development process from concept to delivery, including writing, editing, and proofreading
• Serve as an exemplary writer, consistent with our company’s tone and mission. Focus on writing clear, concise, well-polished copies
• Collaborate with internal teams, such as product development, marketing, and customer service, to ensure that all content is accurate, user-friendly, and effective
• Edit content produced by your team, including conceptualizing the projects upfront, assigning projects, and overseeing the development and copy-editing before publishing
• Continuously measure and improve content performance; create reports leveraging Google Analytics, Uber Suggest, and social media analytics tools
• Build and maintain editorial calendar and written guidelines
• Stay up to date with the latest industry trends and customer challenges to build a more effective editorial calendar
• Work closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our product’s core benefits properly and consistently
• Stay up-to-date on industry trends and best practices in content development and apply that knowledge to the company’s content strategy
• Interact with other content specialists and internal team members to create and review all content & ensure a consistent message
• Educate the organization to adopt better content creation practices through frequent testing of new content formats and distribution methods
• Manage a team of content writers
• Management of all creative resources including designer and illustrator

Desired Candidate Profile

• 6+ years of content marketing or direct copywriting experience
• Strong understanding of financial regulations and compliance, fintech (Will be an added advantage)
• Strong writing and editing skills
• Familiarity with content management systems, search engine optimization, and analytics
• Strong communication skills
• Experience managing a team of content developers
• Experience/consistent performance in a deadline-oriented environment due to tight time restraints and the volume of work
• Ability to manage multiple projects and juggle priorities
• Clear, effective communicator- verbally and in writing with the ability to be persuasive
• Ability to analyze and present content and social media performance
• Demonstrated ability to work productively with peers in a cross-functional capacity
• Ability to work well in a fast-paced, deadline-driven environment
• Strong project management skills and ability to multitask
• Results-oriented; proven ability to prioritize, drive and achieve results through self and others under time pressure.
• Editorial mindset that seeks to understand what audiences consume and how to create it
• Strong knowledge of content marketing strategy and channels

Qualification

• Bachelor’s or Master’s in marketing, communications, journalism, or a related discipline

Minimum Experience: 6 years

Maximum Experience: 10 years